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| The consumer has spoken. Identifying and paying tribute to exceptional brands, the vox populi has placed both EUROCLEAN VACUUM CLEANERS and AQUAGUARD WATER PURIFIERS in the Superbrand category. AQUAGUARD was chosen for the second time running. |
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| Recognising, rewarding and reinforcing leading brands from all over the world, consumers have clearly shown their preference for a brand that offers significant emotional and physical advantages over competitors. The second edition of Consumer Superbrands 2006-2007 had it all clearly spelt out in black and white. Brand leaders in their categories and the Brands revered by consumers, that is what Superbrand is all about. |
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| Across 169 categories and 1,699 brands, some 13,085 respondents across the country participated in an online process of choosing and short listing their favourite brands. Both our brands came up trumps, with respondents refusing to unseat them from their quality position. |
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| The consumer validation process shortlisted 652 brands from the original 1,699 brands. This was further scored upon by the Superbrands Council, which selected 205 brands, each scoring not less than seven marks out of ten. |
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| Of these, 91 Superbrands have been inducted into the second edition of the Consumer Superbrand 2006-07. ACNielsen evaluated the details. |
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| Other Indian superbrands include The Times of India, Blue Dart, Bournvita, Cadbury's Dairy Milk, ColorPlus, Park Avenue, Anchor Switches, Jockey, Prestige, Real Juice, Canon, Crompton Greaves, DHL, Exide, Good Knight, Hutch, Airtel, Kerala Tourism, LIC, SBI, Raymond and Servo among others. |
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| In a glittering ceremony held at The Taj Lands End, Mumbai on the 12th April 2007, Mr.S.L.Goklaney and Ms.Vandana Chouhan received the Superbrand trophy and the certificate from the Governor of Maharashtra His Excellency Mr.S.M.Krishna. For Euroclean, the award was received by Mr.Marzin Shroff and Mr.Shashank Sinha. |
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