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Aquaguard most trusted brand : Readers Digest
Water that looks clear is safe to drink. This is a myth Aquaguard has sought to dispel since its launch in 1984. Waterborne diseases are largely caused by invisible bacteria and virus. They are eliminated by Aquaguard's 3-stage purification process, thus ensuring the health of children across 35 countries. Aquaguard has a range of products that specially cater to diverse water conditions (hard or soft), and that is why it is trusted by mothers across the world.
The Aquaguard brand owes its success to Eurochamps (Direct Selling representatives of Eureka Forbes), who pioneered the Direct Selling concept in India. Today, over 105 laboratories across the world certify Aquaguard.
Aquaguard enjoys the faith of 20 million people and has been given Superbrand status. It is the only water purification system that is endorsed by the Indian Medical Association, a body of 1,78,000 doctors. Hence, Aquaguard is the tried, tested and trusted choice for mothers.
When Nielsen Media Research surveyed India for the most trusted brand in water purification, the consumer's choice was no surprise Aquaguard. Today, Aquaguard has been honoured with the Reader's Digest Platinum Award for the most trusted consumer brand in the water purifier category.
Mr. S.K. Palekar Sr. Vice President, Marketing & Knowledge Management, Eureka Forbes says "At Eureka Forbes, we believe in providing a happy, healthy, safe and pollution-free environment based on trust and lasting relationships with customers. And Aquaguard is the flagship brand of this philosophy.
Aquaguard is backed by Eureka Forbes, the leaders in water purification for 22 years with the largest service network in the country. Eureka Forbes Ltd. has been ranked No. 4 in the recently conducted Hewitt Best Employer's Survey.
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