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| Press Centre |
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| Its official: Aquaguard has wide acceptance as a generic name for water purifiers |
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| MUMBAI, 12 March: Successful acceptance of a product by the masses results in brand names becoming synonymous with the product category. For example, say 'Cadbury' and one recognises 'milk chocolate', say 'Xerox' and one understands photocopiers. Say Aquaguard? Water purifier, ofcourse! |
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| "We've been saying this all the time, based on market feedback, but now its official," says S K Palekar, senior Vice President (Mktg) Eureka Forbes Ltd. Mr Palekar was reacting to news that Aquaguard, the flagship brand of EFL, has been nominated in the 'Special Category for The Best Water Purifier of the Year 2007'. Organised by 360 Degrees, a progressive media and experiential marketing company, 'Smart Living Awards 2007' recognise and felicitate India's most preferred brands in residential real estate and other house related product/services, adds Mr Palekar. |
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| "Its' official: Aquaguard has wide acceptance as a generic name for water purifiers," smiles S K Palekar, even as he awaits official confirmation on whether the nomination will have a positive result: winning the award. "I am sure the market leader will always retain its position," says Palekar, "but the real story here is not whether we win or not. The real story is that we have been conformed as being synonymous with the generic product i.e. water purifiers once again." |
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| It is a wait that has all at EFL keeping fingers crossed and hoping for the best, for S K Palekar the nomination is by itself, yet another recognition of the brand name being a success. "I too am waiting with bated breath, the heart says we will definitely win, but the mind says one should always wait for the formal announcement," he adds. Will Aquagaurd get the award this time too? We will keep you informed! |
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