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| Friends For Life |
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- The customer has always been at the centre of our business
- In close and constant touch with our customers, listening to them to understand their needs
- Created exciting new products and services to satisfy their needs
- Educated them to change their perceptions and practices
- A sale is only the beginning of a relationship - make a special effort to let the bonds of friendship endure through service, post purchase training and a host of other customer care initiatives
- Everyone in the company strives to make our customers 'Friends For Life'
- Rechristened our offices Customer Response Centres (CRCs) making them the hub of all customer-centric efforts
- A significant part of our revenue comes from relationship marketing including service contracts, spares & accessories sales, product up gradations and references of new customers
- As more channels to reach out to customers were introduced, organisation restructured to harmonies these multiple avenues of interaction and present a single face to the customer - any customer is everyone's customer under this process of 'Convergence'
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